Scientific progress, economic development, cultural consolidation, etc. have made Suzhou professional wear's product competitive advantages gradually equal. Then, how should we retain our impression in the minds of customers in such a fiercely competitive market? The role and status of Suzhou workwear customization began to be slowly tapped out. As an emerging professional market, the concept of professional wear has a more professional and detailed definition of the entire clothing market.
Professional clothing is not facing all the public needs, but a type of professional clothing that has a dividing effect on the identity of the wearer. It has a certain goal. It is an iconic clothing that integrates image, design, and working environment. So how should we position the development direction of professional wear?
1. Market analysis: The Suzhou workwear market has developed for more than 10 years, and the market has been divided into high, medium and low grades. From the beginning, it only focused on the identity and protection of professional wear, and now pursues its culture and fashion. Sex. Nowadays, there is a large supply of textiles and fabrics from developed foreign markets, and the apparel market, which originally had high profits, has begun to turn into a small profit.
2. Enterprise requirements: The reason why companies choose professional clothes for customization is to reflect the high taste and high quality of professional staff through uniform dress codes, and the whole set of professional clothes can better reflect the corporate cultural spirit; different industries have different professional clothes Demand, the same industry also has more or less differences due to different brands, and has its own requirements on the style, color, and materials of professional wear; of course, because customers have more and more understanding of professional wear, they have begun to There are certain requirements in terms of quality, and they are developing towards higher and lower prices.
Therefore, Suzhou work clothes custom-made enterprises want to gain a firm foothold in this industry, and will not be eliminated, we must improve the original technical level, fine, deep, fine processing, and improve the quality of professional wear. Increase service levels for customers. Yapate professional wear is positioned as a mid-to-high-end workwear, professional wear, and hotel uniform custom-made enterprise, making its own efforts and adherence to the corporate image with the most effective, practical and economical method.